If we want competitive research and innovation in Germany, we need to work together with countries that have significant scientific and technological resources and in which important future markets are emerging. That is why we carry out targeted subject- and country-specific priority campaigns as part of our efforts to present Germany to other countries.
The first pilot measure, an advertising campaign for the target country South Korea, has already been completed. Campaigns focussing on the fields of environmental technologies and nanotechnologies will start in 2008.